Hands up who wants to sign up to receive advertising as they browse the internet?

No-one?

Yet Brendan Eich, inventor of JavaScript and co-founder of Mozilla, believes users will agree to do precisely that by downloading and using his company’s Chromium-derived browser, Brave.

As we’ve previously covered, on the surface Brave is just another desktop-cum-mobile-browser, albeit one that claims it is faster, defaults to using secure HTTPS, and comes with an integrated adblocker.

The catch with adblocking is that lots of internet publishers would go out of business if that happened on any scale, which is why Eich’s Brave offers a second option – let users opt in to receive ads that reward valued sites with a recently-launched virtual ad currency called Basic Attention Token (BAT).

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