Speaking in front of EU lawmakers today Facebook’s founder Mark Zuckerberg namechecked the GDPR’s core principles of “control, transparency and accountability” — claiming his company will deliver come Friday, when a new European Union data protection framework, GDPR, starts being applied, finally with penalties worth the enforcement. However there was little transparency or accountability on show during the session, given the upfront questions format which saw Zuckerberg cherry-picking a few comfy themes to riff on after silently absorbing an hour of MEPs’ highly specific questions with barely a facial twitch in response.

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