When Facebook decided to ban cryptocurrency adverts in late January, Alex Bessonov lost his company’s page at the click of a distant, godlike button – the connection with his 30,000 followers severed, with little chance to redirect them to another platform. The founder of blockchain-based search engine BitClave, Bessonov had raised $25.5 million within 32 seconds through a token* sale in late November 2017 and was gaining momentum promoting his product across social media platforms.

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