When people think of a Personal Brand, do you know what they think of?

They imagine that Instagrammer they follow, a very attractive girl, who posts photos of herself on jaw-dropping beaches beside palettes of exotic, colorful coral. Who finds herself (“Seriously, how did I get here…”) in modern mansions and glass showers in the middle of the amazon.

Whose dinner plates are prepared so beautifully, you consider them art.

Who takes “goofy selfies” that still look good enough to be placed on a magazine cover.

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