Given the high number of data breaches in the past year and the number of records involved, many consumers now rank identity theft as one of their top concerns with 66 percent of Americans saying it’s the crime they most worry about.

Security company McAfee is using this week’s CES to move beyond its traditional antivirus products and launch its own Identity Theft Protection.

The new product allows users to take a proactive approach to protecting their identities with personal monitoring, financial monitoring and recovery tools needed to keep identities personal and secured.

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