Iovation released data collected from its retail and e-commerce subscribers from the 2017 holiday weekend (Nov. 24 – 27, 2017). For the first time in recent years, credit card fraud has dropped from 59 percent of total fraud found in the 2016 holiday week to 42 percent of total fraud found in 2017 the holiday week.

This represents a 29 percent decrease from last year’s four-day holiday weekend and demonstrates that online retailers are making strides in their ability to identify and prevent card-not-present (CNP) fraud which has been on the rise since brick and mortar retailers have increased their adoption of EMV card technologies.

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