Goodbye, third-party cookies. Hello, Tracking Protection! Chrome, the world’s most popular browser, is taking a major step toward a privacy-first web with the launch of its Tracking Protection feature. Starting January 4th, this limited rollout marks a turning point in Google’s Privacy Sandbox initiative, paving the way for a cookie-less future for all Chrome users by the second half of 2024. But why the cookie crackdown?
Source: GBHackers