Google Chrome’s New Tracking Protection Limits Website Tracking

Goodbye, third-party cookies. Hello, Tracking Protection!  Chrome, the world’s most popular browser, is taking a major step toward a privacy-first web with the launch of its Tracking Protection feature.  Starting January 4th, this limited rollout marks a turning point in Google’s Privacy Sandbox initiative, paving the way for a cookie-less future for all Chrome users by the second half of 2024. But why the cookie crackdown?

Source: GBHackers

 


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