When Google rolled out Performance Max (PMax) in 2022, it seemed like the answer to every marketer’s dream. Using machine learning, PMax sought to help businesses drive marketing efficiency, performance and better ROI by automating campaign optimisation across all of Google’s channels, including YouTube, Search, Shopping and Discovery.  For brands in APAC, PMax’s ability to automatically tailor ads to reach the right audience offered an opportunity to reach wider, diverse audiences and improve their ROI.

Source: e27