Behavioral analytics benefits businesses and consumers; it allows companies to drive sales and increase conversion rates while providing customers services tailored to their wants and needs.  Behavioral analytics is also an invaluable cybersecurity resource; artificial intelligence (AI) and machine learning (ML) tools analyze data to allow security teams to identify suspicious behavior patterns that could indicate malicious activity.  However, the use of behavioral analytics brings with it significant data privacy concerns. Not only does excessive data collection stand on shaky ethical ground, but it could also land organizations in regulatory hot water.

Source: Tripwire – The State of Security