Closing The Cyber Marketing Gap with Investors

Positioning security as a stakeholder value proposition By Patrick Kehoe, Chief Marketing Officer at Coalfire With breaches and shutdowns making daily headlines, no one wants to do business anymore with companies that can’t assure buyers that they’re on top of their security programs from supply chain to point of sale. As a result, cyber risk exposure has become a dominant factor in customer purchasing decisions.

Source: Cyber Defense Magazine

 


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