What Is an SEO Poisoning Attack and How Does It Affect Network Security?

Search engine optimization (SEO) poisoning is a malicious attack used by cybercriminals to take advantage of unsuspecting Internet users. By using specific keywords and phrases, attackers can make their malicious content appear more relevant and trustworthy to users than it actually is. The goal of SEO poisoning is to hijack the search engine results of popular websites and inject malicious links into them to boost their placement in search results.

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