Study: How Amazon uses Echo smart speaker conversations to target ads

Amazon and third-party services have been using smart speaker interaction data for ad targeting, in violation of privacy commitments, according to researchers at four US universities. Academics at the University of Washington, University of California-Davis, University of California-Irvine, and Northeastern University claim “Amazon processes voice data to infer user interests and uses it to serve targeted ads on-platform (Echo devices) as well as off-platform (web).”

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