An association for online advertising companies has been fined hundreds of thousands of dollars for developing an ad-targeting tool that violated European Union data laws. The Belgian Data Protection Authority (BE DPA) said it was necessary to impose “harsh sanctions” on IAB Europe because the association’s Transparency and Consent Framework (TCF) “could, for a large group of citizens, lead to a loss of control over their personal data.” The TCF tool allows online publishers and websites to obtain users’ consent to process their personal data for targeted advertising.

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