According to Maggie MacDonald, a PhD researcher at the University of Toronto who specialises in porn platforms, the outrage elicited by Deets’s digital restyling speaks first and foremost to western culture’s tendency to attack “folk devil[s]” rather than the underlying causes that make them emerge. In other words, the sexualisation of young women is nothing new – what is new is the emergence of a canny and tech-savvy entrepreneur playing that game by completely remaking her online image.

Read full article on Wired – Threat Level