Harmonization of data protection regulation should still be the aim, despite Brexit, to enable companies to trade across Europe. Speaking during the Westminster Events Conference on data protection, Chris Combemale, CEO of the Data and Marketing Association, said that since the implementation of GDPR in May 2018, the harmonization of data protection “has been put at risk by data protection authorities across Europe” as they applied the legislation “in radically different ways in each country.” This can affect customer trust, economic growth and job creation in relation to processing and getting to know customers better.

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