Digital Ad Bot Fraud Set to Reach $6.5 Billion

Bot-based fraud in digital advertising is set to reach a massive $6.5bn globally in 2017, yet this would be a 10% decline from last year’s figures, according to the Association of National Advertisers (ANA). The industry body’s third annual Bot Baseline Report was compiled from analysis of members’ online ad activity between last October and January this year.

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