On November 4, 2020, the YES on Prop 24 campaign announced the passage of the California Privacy Rights Act (CPRA), with a decisive majority of Californians (56% according to the Secretary of State’s web site) supporting the measure to strengthen consumer privacy rights. The new law is expected to give Californians the strongest online privacy rights in the world, including protecting sensitive personal information, tripling fines against companies that violate kids’ data, establishing an enforcement arm for consumers, and making it harder to weaken privacy laws in the future.

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