Your name, address, phone number, email address, passport number, date of birth, and sex are worth just £0.05 in the eyes of the UK Information Commissioner’s Office, which has fined Marriott £18.4m after 339 million people’s data was stolen from the hotel chain. The fine was imposed as a regulatory punishment for the 2018 Starwood Hotels megabreach despite Marriott not accepting liability for wrongdoing.

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