iOS 14, macOS Big Sur, Safari to give us ‘No, thanks!’ option for ad tracking

As is typical for Apple’s developer conferences, on Monday it started hyping the privacy and security goodies it’s got in store for us in a few months. During the pre-taped keynote at Apple’s Worldwide Developers Conference (WWDC), the company promised to pump up data protection even more with gobs of new features in its upcoming iOS 14, macOS Big Sur, and Safari releases.

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