Preventing identity-based attacks such as account takeover (ATO) fraud and Business Email Compromise (BEC) begins with securing your personally identifiable information (PII), but this seems to be increasingly difficult as cybercriminals continue to evolve. Bad actors collect PII from various sources, including breaches, leaks, social media and other publicly available information to create identity-based profiles, which they can weaponize for serious crimes, causing irreparable damage for businesses and individuals alike.

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