Killi, a consumer-led privacy application, in partnership with 0ptimus Analytics, a data science and technology company, announced the launch of its CCPA (California Consumer Privacy Act) compliant audience taxonomy available now in LiveRamp and available for distribution to any global media buying platform. The Killi audience taxonomy is the first user-generated CCPA audiences derived directly from Killi users’ opt-in information in which the consumer’s participation provides them with a share of the revenue when purchased by a brand or platform.

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