On the same day that a data ethics advisor to the UK government has urged action to regulate online targeting a study conducted by pro-privacy browser Brave has highlighted how Brits are being profiled by the behavioral ad industry when they visit their local Council’s website — perhaps seeking info on local services or guidance about benefits including potentially sensitive information related to addiction services or disabilities. Brave found that nearly all UK Councils permit at least one company to learn about the behavior of people visiting their sites, finding that a full 409 Councils exposed some visitor data to private companies.

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