When FaceApp went viral over summer and our social media feeds were filled to the brim with delighted users showing how the app predicted they will look in their twilight years, privacy issues soon surfaced. Some critics raised the idea of countless users feeding into a massive dataset that could be used for surveillance, facial recognition purposes, or deepfake technology, whereas others highlighted that the app’s terms of service decreed everything from user IPs to cookie data and activity logs may be sold to advertising companies.

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