Google has announced plans to restrict political advertising on its platforms ahead of the UK General Election and next year’s US Presidential election, in a move which will further turn the heat up on Facebook. Although the web giant claimed that it never allows controversial micro-targeting of election ads, it announced a further clarification of its policy on Wednesday to limit election ad targeting to “age, gender, and general location.” It’s also explicitly banning deep fake content, misleading claims about the election process, and “ads or destinations making demonstrably false claims that could significantly undermine participation or trust in an electoral or democratic process.” “Whether you’re running for office or selling office furniture, we apply the same ads policies to everyone; there are no carve-outs,” argued Google Ads VP of product management, Scott Spencer.

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