Investigative journalist Katarzyna Pruszkiewicz spent six months working undercover, creating fake social media accounts and sending them out to troll on either side of the political spectrum, for Cat@Net – a troll farm in Wroclaw, Poland that calls itself an “ePR firm.” We already have some insight into the inside of a disinformation factory: A few months ago, we heard an account from a fake news writer who says she saved her sanity with the rationale of “If people are stupid enough to believe this stuff…” But Pruszkiewicz’s findings paint an even more detailed picture of how fake accounts are being used by private firms to influence political discourse, by fooling unsuspecting voters and consumers into thinking that they’re chatting with actual people.

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