The Australian Competition and Consumer Commission (ACCC) has recommended that consumer data protections under the Privacy Act need to be strengthened and a broader reform of Australia’s privacy laws is needed, after it identified several concerning practices around customer loyalty schemes in relation to consumer privacy. In its Customer Loyalty Scheme draft report [PDF], the ACCC has highlighted how customer loyalty schemes — including frequent flyer, supermarket, and credit card operators — are not properly disclosing relevant information, providing sufficient transparency, or giving consumers control of how their collected data is used and shared.

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