AWS announced the general availability of Amazon Forecast, which enables developers to build applications with the same machine learning technology used by Amazon.com for forecasting business conditions.

According to the company, Amazon Forecast automatically discovers how variables such as product features, seasonality and store locations affect each other and can make predictions that are up to 50 percent more accurate than traditional forecasting methods. Amazon Forecast automatically sets up a data pipeline, ingests data, trains a model, provides accuracy metrics and performs forecasts. In addition, developers don’t need to have any expertise in machine learning to use Amazon Forecast.

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