Do not rely too heavily on traditional metrics like domain authority SEO has become pivotal to the functioning of the modern economy; whether you’re a billion-dollar corporation or a local mom and pop shop, there’s a good chance you’re making use of an SEO campaign to establish a vibrant digital presence for your brand which can accrue clicks and viewer interest. Despite the fact that more businesses are beginning to pay attention to SEO now than ever before, however, the metrics by which we measure SEO performance are arguably outdated and sorely misleading in many cases.

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