His first go at a startup ended with his advisor turning to him to say “so you’ve spent half a million dollars and you have nothing to show for it…” When Computer Business Review sat down with Ilya Volodarsky, the co-founder of customer data “unicorn” Segment this week, he had just finished talking to a range of London-based startups and urging them not to make the same mistake. His next effort, Segment – founded by Volodarksy and fellow MIT undergrads, Peter Reinhardt and Calvin French-Owen – has grown rapidly and can now name a customer base of over 15,000 companies, including Levis and Atlassian.

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