Facebook CEO Mark Zuckerberg has either 1) written a Microsoft-esque, Trustworthy Computing-inspired call for the company to perform an about-face on privacy and security, or 2) he’s managed to pull a brand-healing move by infusing Thursday’s headlines with a bunch of words that include “privacy-focused” and NOT “disaster,” “breach,” or “dumpster fire.” …or, then again, maybe 3) both. At any rate, on Wednesday, the CEO unveiled what he framed as a major strategy shift that will involve developing a highly secure private communications platform based on Facebook’s Messenger, Instagram, and WhatsApp services.

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