You are worth $7.37 to Facebook. You are worth $2.83 to Twitter. You are worth 30 cents to Reddit.

Dagnabbit, it’s time to cash in!

That’s the cry from newly minted California Governor Gavin Newsom, who, in delivering his first state of the state address on Tuesday, said it’s time for the state’s consumers to get a cut of the profit tech companies are making by selling users’ personal data.

He asked his aides to cook up a proposal for a “data dividend” to enrich the financial portfolios of California residents, but he gave no hint as to how that might work. Would Twitter cut each user a check? Would Facebook be hit up with a new tax?

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