Fitbit? Pollination? Jaguars? Snakes? Mason jars?

OK, fine, Facebook, I’m not surprised that I’ve clicked on those things. But when did I ever click on anything related to Star Trek: Voyager? Or Cattle?!

My “this feels weird” reaction makes me one of the 51% of Facebook users who report that they’re not comfortable that the ad-driven company creates a list that assigns each of us categories based on our real-life interests.

It’s called “Your ads preference.” You can view yours here. If you drill down, you can see where Facebook gets its categorization ideas from, including the things we click on or like, what our relationship status is, who employs us, and far more.

Read full news article on Naked Security