Driving while blindfolded is stupid. Ingesting laundry detergent pods is stupid. Asking your girlfriend to shoot you through an encyclopedia is stupid. And, in the case of Pedro Ruiz III, it’s lethal.
These are all so-called “pranks” that have been filmed and posted on YouTube. After reports of people getting hurt or even killed, YouTube has explicitly called it quits on the genre.
On Tuesday, Google announced that it had updated its dangerous challenges and pranks enforcement.
Specifically, Google updated its external guidelines to clarify that challenges like the Tide pod challenge, that’s when teens dare each other to bite into the laundry pods, which can and has led to poisoning, or the fire challenge which involves pouring flammable liquid onto your skin, then lighting it on fire, resulting in multiple cases of kids giving themselves second- and third-degree burns, “have no place on YouTube.”
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