“We noticed you’re using an ad blocker.” If you use a plugin that blocks online ads in your browser, you’re probably familiar with this phrase, which is part of a growing trend of sites serving popups to users with ad blockers, imploring them to turn it off. “But wait,” you may have asked yourself, “can’t my ad blocker just, y’know, block these?” There’s an ongoing arms race between online publishers who rely on ads to keep the lights on and users, who are increasingly employing ad blocking tools to make their web browsing experience more secure and less annoying.

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