Speaking in the well of the European Parliament in the Espace Léopold in Brussels, Belgium, on Oct. 24, Apple CEO Tim Cook delivered a forceful call for a global movement to protect privacy similar to what the European Union has done with the General Data Protection Regulation, which went into effect in May. Calling privacy a “fundamental human right,” Cook pushed for legislation in the United States that provides similar protections.

Cook said technology companies are becoming what he called a “data industrial complex,” echoing the words of former President Dwight Eisenhower, who lamented the growth of the military industrial complex at the beginning of the Cold War. Cook said that such companies know you better than you know yourself. He wondered, “What kind of world do we want to live in?”

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