Apple Inc. Chief Executive Officer Tim Cook has channeled former U.S. President Dwight D. Eisenhower in a rallying call for the introduction of new data privacy laws to protect consumers.

Speaking at a privacy conference in Brussels Wednesday, Cook (pictured) railed against what he dubbed the “data-industrial complex” that has “weaponized against us with military efficiency.”

“Every day, billions of dollars change hands, and countless decisions are made, on the basis of our likes and dislikes, our friends and families, our relationships and conversations. Our wishes and fears, our hopes and dreams,” Cook said. “These scraps of data, each one harmless enough on its own, are carefully assembled, synthesized, traded and sold.”

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