Apple CEO Tim Cook is expected to endorse the idea of a “comprehensive federal privacy law” for the U.S. in a keynote speech tomorrow.

He will also back Europe’s approach to data protection and privacy — recently cemented in place via the General Data Protection Regulation (GDPR) — essentially saying technology does not have to be creepy to be innovative. Nor should the tech itself be a cause of harm.

Cook will be addressing the 40th International Conference of Data Protection and Privacy Commissioners (ICDPPC), which is being held in Brussels this year to coincide with the introduction of GDPR.

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